Ewan McGregor is making all of us want to book a plane ticket ASAP after his behind-the-scenes look of his Expedia Super Bowl commercial.
Ewan McGregor is giving Super Bowl viewers a unique take on what they can expect from his upcoming Expedia commercial. Not only is he teasing the contents of the ad but is really explaining why he’s passionate about being a part of it. In this behind-the-scenes look of his Expedia Super Bowl commercial, he isn’t selling but sharing why he believes it’s so important for people to travel.
“I think I’m here because I want to encourage people to travel. I really think it’s an important part of my life and it’s given me such wonderful memories, he shared as he walked through the set of his Expedia commercial. “It made me grow. And I think it feeds your soul to travel. So to be involved in a commercial that encourages people to do that as opposed to aspire to own more stuff, that’s something I’m very happy to do.”
As he shared personal anecdotes about trips he’d take with his family, he physically went on a journey as the set changed from a space theme to a western theme and then eventually a medieval theme with swords. “I’ve learned that life is more experiences than owning things. It does fit me– this advert,” he shared as he walked through the desert. “It’s a sort of cheeky look at the stuff we’re being sold all the time instead of what we’re encouraging people to do.”
Not only did Ewan make a vacation sound really tempting right about now, but he succeeded in creating some anticipation around this Expedia commercial. How is Ewan going to travel from space to the desert to a rainy city in the span of a 30-second commercial? What other fun settings can we expect? Even without the sets, the passionate way he speaks about traveling is enough to get people on their laptops and book a spontaneous trip.
For those who tune into the Super Bowl for the commercials (guilty!), there are plenty of fun ones to look forward to. Hannah Chaddingham, who plays Rebecca in Ted Lasso, will be practicing her evil cackle in an ad for Rakuten while Arnold Schwarzenegger takes on Zeus in a BMW commercial. Guy Fieri even becomes the mayor of Flavor Town in an ad for Bud Lite Seltzer. It seems that this year, the Super Bowl commercials are more out of the box than ever and we’re not complaining.
