Brittany Matthews saw the online vitriol surrounding her champagne video as an opportunity. The influencer announced on January 27 that she had partnered with clothing company Charlie Hustle to make “Team Brittany” t-shirts. “It’s been a pretty rough week over here, however me and my team have decided to try and turn this buzz into something good,” Matthews said in a video posted to her Instagram Stories. In a series of videos taken from within a car, Matthews said “that part of the proceeds from the sales” of the shirt would go to the charity Red Card KC which is an organization centered around the prevention of bullying. While making the announcement, Matthews tried to focus on a positive message. “I hope you guys use this as a daily reminder that words can be powerful, and it costs you nothing to be kind and nice to people,” she said in closing.
Charlie Hustle posted the “Team Brittany” shirt to their Instagram page with a cheeky caption. “But seriously … leave Brittany alone,” which was a reference to the classic viral “Leave Britney Alone” video. Multiple fans came to Matthews’s defense in the comment section. “I was at the game on Sunday … The entire crowd was telling her to spray champagne on us,” one person wrote. “I was at the game and if I had champagne … I’d be spraying it too! What a way to celebrate,” another added.
Although some might find fault with Matthews for tripling down, at least she’s finding some good in the controversy!