According to Little Things, “Days of Our Lives” viewers settle in on weekday afternoons to watch an hour-long episode. However, that wasn’t always the case. In fact, when the soap opera premiered in 1965, the episodes were only 30 minutes long. The change to an hour-long show didn’t occur until ten years later in 1975.
In fact, “DOOL” along with former soap opera “Another World” was the very first sudsers to extend their episodes to hour-long episodes (via Click Americana). “I think the hour form is the common form for daytime drama,” former NBC vice president for daytime programs Lin Bolen said at the time. “It also allows us to do a better show creatively … We also found that the women felt it was a better program, that the stories move faster. That it’s more involved and that the scenes play better,” she said. “Which is true, because we now have 12-minute scenes in the show, as opposed to three- and four-minute scenes,” Bolen added of the soap’s move to an extended episode format in April 1975.
It’s hard to imagine “Days of Our Lives” as a 30-minute show, and since all other soaps have taken on the hour-long format, it seems that it was a great decision at the time.