The Native brand was founded by entrepreneur Moiz Ali to provide natural, earth-friendly deodorant and other body care products. Ali sold the brand to Procter & Gamble in 2017, where it continues to thrive both online and in stores like Target (via CNBC). Native positions itself as an inclusive brand within a company that “aspire[s] to create a world where equality and inclusion is achievable for all.” This includes the LGBTQ+ community, to whom P&G has vowed commitment and support.
The same might not be said of Jessa Duggar Seewald and her husband, Ben. Both hold very conservative views on marriage and family, and as such see LGBTQ+ not as something to be celebrated and supported, but an “ungodly desire” on a par with adultery. Ben Seewald and a theologian friend host a YouTube channel on Christian faith. In one video that he posted to his Twitter account, the two declared that even harboring homosexual thoughts is considered a sin in God’s eyes. “We cannot affirm any kind of homosexual desire,” said the theologian. Seewald added that “we can begin to change our desires” through faith — a belief often referred to as “pray the gay away.”
With that in mind, a controversial blogger noted that Jessa Seewald’s promotion of Native was questionable, to say the least.