After Salesforce’s “The New Frontier” ad, starring actor Matthew McConaughey as an astronaut in a hot air balloon, aired during Super Bowl LVI, tons of people joined the conversation on Twitter. One fan of the ad simply tweeted, “wow,” while another said, “Salesforce going anti-Meta is the Silicon Valley pettiness I need.” Another tweeted, “This Salesforce has ALOT of shade being thrown in it.” Someone else tweeted, “Note [Salesforce CEO Marc Benioff’s] signature wink & dig at zuck, bezos & musk in the @salesforce #teamearth ad.” But Salesforce was not without its critics on Twitter, too.
One person pointed out the irony of the ad, commenting, “Salesforce can spend millions on a Super Bowl ad and I still have to pay extra to pin more than one list view.” Another noted, “I’d like to take a moment to thank salesforce for all the amazing work they’ve done to improve earth. I would like to, but unfortunately they haven’t done anything yet.”
Regardless of viewers’ feelings for or against the metaverse, Salesforce’s ad was a reminder that the world still needs people to invest it altruistic causes for the sake of everyone’s future. From the climate crisis, to feeding the hungry, the ad definitely suggests rerouting investments.