Kat Fernandez was introduced in Season 1 of “Euphoria” as an unconfident girl. She only wore “a tiny bit of black eyeliner, some smudgy black mascara, no foundation, no eyeshadow, no lip color, maybe a lip gloss” Doniella Davy told Bustle. But as she gains attention from men on the internet, she realizes she has sexual power over men. Almost immediately, Kat slides into her bad b*tch era — bold red lips and bondage-inspired outfits that are okayed at her high school. “Her new look [throughout the first season] was meant to be like a rebellious, alternative version to glam makeup and a total f**k-off to all things precious and subtle and pretty and perfect,” Davy said.
Reporter Kirbie Johnson also gave TikTok viewers a BTS pass, where she filmed Davy’s mood board and sketches for Kat’s looks. She flips through the sketched copies of Barbie Ferriera’s face, wearing different looks and colors in every page. Davy talks about how a look may not have made it to the show but that it can be “an idea that got us to a different place.” She shows us a collage of eye makeup looks that have “a lot of jewel tones and stuff for Kat.” She also says “we love a diffused lip liner … we love terracotta eyeshadow this season .” Ultimately, she tells Bustle that “the whole point is using the makeup to ebb and flow and evolve with the characters.”