While perusing William Bell’s interviews, it becomes clear that the producer does not like to explain his work too much. He told Serial Scoop about his soaps, “You want to write between the lines. If you’re going to blueprint everything the show is really going to sound like — I don’t know what analogy to use, but you don’t want to blueprint every aspect of every relationship or of every scene. Because you want the audience to think. That’s what draws them back day after day.” Obviously, the title of “The Bold and The Beautiful” reflects the brazen drama and flamboyance exhibited by the characters. But the vague yet specific title was probably chosen to make audiences think about it.
However, considering “The Young and The Restless” is a sister show to “The Bold and The Beautiful” with frequent crossovers, it makes sense that the names are so similar. When asked about how he came up with the “Y&R” title, William said to the Television Academy Foundation: “Not easily.” It was first called “The Innocent Years” and that they changed its title to reflect the fact that “in 1972, there were no more innocent years” and that they “felt was an elegant title.”
According to Soap Hub, “B&B” was first called “Rags” to represent the garment industry in the show, which is definitely not as elegant as the final title.