Joey Potter was the furthest thing from a girly girl, so it stands to reason makeup artists didn’t put a huge amount of makeup on actor Katie Holmes, who played her throughout the show’s celebrated run. As MUA Brittany Cale revealed on TikTok, to give Holmes Joey’s all-American glow, without alerting viewers to how much product she was actually wearing, artists chose a natural-looking MAC lipstick in the shade, Twig.
Retailing for $19 online, the color is described as a “soft muted brownish-pink,” which was obviously ideal for a young woman who would’ve never been caught dead applying attention-grabbing lipstick — at least, at first, anyway. Elsewhere, when artists working on “Dawson’s Creek” wanted to go super natural for Joey, they simply used the classic Dr. Hauschka lip care stick, which you can pick up for $15 from their online store.
Playing Joey clearly meant as much to Holmes as it did to all of us watching at home. She enthused, in a 2016 interview with ABC News, “He [creator Kevin Williamson] created this world and these characters that really made teenagers feel heard because he had all of us talking these big words and these thoughts and really expressing ourselves, and I think that it’s really a testament to him.” Holmes added, “I just feel lucky that I got to play her.”