Jessica Simpson brought her spring fashion collection to HSN Thursday, revealing to fans that she sold thousands of dresses after just hours on-air.
“Holy guacamole! The day’s not over and we’ve already sold 16,000 dresses! And there’s still more to come,” she shared via Instagram between segments. “Back live on @hsn in 20?.”
In her accompanying snap, Simpson dons a bohemian-inspired floral dress and matching jacket with light pink heels.
The southern songstress was joined by her mother, Tina Simpson, sharing a separate photo of them together earlier in the day, both wearing leopard print.
We are slap happy and havin’ fun givin’ some styling tips for the best bang for the buck my friends!,” she captioned the black-and-white family photo.
Last fall, Simpson and her mother regained ownership of her eponymous brand after parent company Sequential Brands Group Inc. filed for bankruptcy in August.
“It means the absolute world to me to be able to take over complete ownership of my brand,” the singer told Footwear News at the time.
“After 16 years in business I feel ready to meet this next exciting phase with open arms. I know the sky is the limit when my mom, our incredible team and I lock into our customers completely.”