Scarlett Johansson is the latest celebrity to break into the beauty industry.
The “Black Widow” actress, 37, first announced that she would launch a skincare line in 2021, and now fans are getting a first look at the goods.
Johansson’s new brand, The Outset, now has both a website and an Instagram account, the latter of which currently features a series of black-and-white photos — including one of the screen star’s famous profile.
Both promise a launch date of March 1, 2022.
“I’ve been the face of several luxury brands throughout my career, and all of those experiences were really wonderful,” Johansson told Vogue in the magazine’s March issue.
“I guess I always felt that I was sort of playing a character in those campaigns, and as I evolved, I wanted to create and represent a brand that was true to me.”
She also said in a video with co-founder Kate Foster that she hopes The Outset will be a “truly universal and accessible brand.”
It’s not immediately clear what products the company will offer — although an Instagram shot posted Tuesday shows four of the lotions and potions to come. Tag lines like “do more with less” and “find freedom in the uncomplicated” suggest a focus on clean, botanical ingredients.
It seems fans are excited for the release, with the Instagram page quickly racking up nearly 30,000 followers.
Husband Colin Jost is following along, naturally commenting a joke on one of the photos of Johansson.
The mom of two is far from the first celebrity to venture into the beauty biz; not only have Kylie Jenner, Rihanna, Jennifer Lopez, Jessica Alba, Gwyneth Paltrow and more seen major success in the space, but John Legend, Lori Harvey and Hailey Baldwin are also set to release their own skincare lines this year.
Kim Kardashian has said she is rebranding her KKW Beauty line to include skincare as well.
