Rising superstar and Taco Bell Mexican Pizza enthusiast Doja Cat finally got the collaboration of her dreams. She’s the star of Taco Bell’s newest commercial called “The Grande Escape,” which will air “during the fourth quarter of Super Bowl LVI,” per Pitchfork. Doja Cat recorded a new version of an old rock hit, Hole’s “Celebrity Skin,” and collaborated with rock legend Courtney Love to update the lyrics so it can fit the commercial.
“It’s no secret I’m a major Taco Bell fan which has made my role with this campaign all the more fun,” Doja Cat said in a press release, via Hypebae. “I’ve enjoyed every moment of this campaign, especially the ones where we get to break all the rules, and look forward to continuing collaborating with the brand.”
In the commercial, Doja Cat can be seen leading a mass departure of people from a clown college to discover themselves and “live más.” The scene is set to the tune of Blink-182’s Travis Barker’s drums, the production skills of Yeti Beats, and Love’s lyrics. “[Doja’s] really leaning into her own authentic self,” Tracee Larocca, head of Taco Bell’s brand creative, told Adweek. “She’s always showing up in a genuine way, and that’s really important to us as we start talking about what it means to ‘Live Más.'” Love is also very excited to see the commercial air and sent Doja mad love on Twitter to celebrate. “Luvvv u @DojaCat. Add rock goddess to your resume,” Love tweeted with a heart, fire, and crown emoji.
