The original TikTok that started the trend was posted by user @ggjoe3, according to Know Your Meme, on June 17, 2021. It features alt-right comedian and figure Sam Hyde, one of the founders of the comedy troupe Million Dollar Extreme, asking the viewer, “Don’t you feel silly? Don’t you feel stupid? Don’t you feel a little ashamed?” The video was taken out of context from Hyde’s own video on Twitter, which has since been deleted.
The eerie music in the background and Hyde’s questions themselves have led to this audio being used in many comical sketches that ask you to turn introspective. Most of the creators who adapt the audio direct it at themselves, noting a time when they’ve done something they regret. For example, TikTok user @faereii captioned her video: “Quitting my job to do art and then getting no orders.” Another TikTok video calls out silly commenters, saying, “When someone comments ‘why is this [comment] pinned’ on a TikTok and the creator doesn’t pin it.”
Ultimately, this trend allows people to have a laugh at themselves, which is never a bad thing. This trend is also proof that TikTok users will find creative ways to adapt any trend to their own circumstances, which may just be an art in itself.