While the cylindrical tube that Pringles come in was invented with the intention of stopping chips from being broken they way they often were in traditional bags (via Snack History), unless you have fairly small hands, it’s likely you have at one time or another gotten your hand stuck in the can trying to get the last chip out of the tube. While this might be a frustrating conundrum at times, if you really love your Pringles, it’s likely worth the effort not to waste the last snack at the bottom. With this in mind, marketers for the snack chips released their Super Bowl ad in advance of the Los Angeles Rams versus Cincinnati Bengals game (via udiscovermusic). ,
In a clever quip at their own design flaw, Pringles decided to use their Super Bowl ad to depict a person getting their hand stuck in their iconic packaging while reaching for that last precious chip, all to the tune of Lionel Richie’s hit, “Stuck on You.” Not only can you probably relate to the content of the ad, but we would imagine the song will be playing in your head long after Super Bowl Sunday.