This year’s event will bring about a new element, too: NFTs. NFTs, or non-fungible tokens, are described by Discovery as “unique units of data,” like “one-of-a-kind trading cards.” Each one will have a Puppy Bowl design and can be purchased through direct sale or auction. A portion of the proceeds will go to the animal rescue organization Orange Twins Rescue, which was started by Scott and Brian Nicholson and the singer/actress/multi-hyphenate Ariana Grande.
The game’s official referee, Dan Schachner, spoke with The Wildest about how six of this year’s precious players are special needs dogs, in order to help promote even more adoptions. “And they’re out there to send a very serious message,” he said, “which is if you need any convincing that a special needs dog is as capable as an able-bodied dog, watch them play football. That’s all you need to see.”
Puppy Bowl XVIII begins February 13 at 2:00 p.m. ET on Animal Planet, will stream on Discovery+, and will offer viewers three hours of pawsitively adorable entertainment!