Zach Braff and Donald Faison reunited for T-Mobile’s Super Bowl 2022 musical ad. The former “Scrubs” stars sing a T-Mobile version of “I Feel Pretty” from “West Side Story” in the commercial. Braff laments his high internet bill, singing and dancing out to his front yard where he sees next-door neighbor Faison. The man who played Christopher Turk on “Scrubs” sings T-Mobile’s internet service benefits. Braff and Faison’s commercial is fun, causing People to tease, “J.D. and Turk are together again!”
T-Mobile told AdWeek the brand purchased the third slot in Super Bowl 2022 to promote their internet services. T-Mobile CCO Peter DeLuca explained the carrier got the rights to use the famous “West Side Story” song from the estate of the late musical composer Stephen Sondheim. DeLuca said, “Once they saw the piece and how thoughtful it was going to be they actually granted us the use rights for it.”
The telecom COO also told AdWeek Super Bowl ads are important to the brand, since it’s “the largest platform” to reach consumers. DeLuca explained, “So what you have to try to do is keep the message super simple, but really land it big, as I always like to say. And that’s our approach this year.” Simply and catchy, thanks to Braff and Faison’s bromance.
