Zendaya will be teaming up with website builder Squarespace, known for its evocative ad experiences, for the Super Bowl next week. The brand only gave us a 10-second teaser of the ad earlier this week, where Zendaya retires her moody, messy persona on HBO Max’s “Euphoria” to sell seashells. Instead, she wears droplets of pearls and shells crowding the halter top of her glittering turquoise dress. Squarespace sets a beachy ambience with the sound of crashing waves and seagulls in the background, while Zendaya twirls for too short a time — five seconds, to be exact.
Glamour magazine, which had an exclusive look inside the making of the ad, also blessed us with pictures of Zendaya, meditating within a circle of rocks on the beach. Mermaid-Zendaya’s ad for Squarespace is expected to air on February 13, during the first quarter of the game. Obviously, that’s the part we’re tuning in for.